GlossaryModelsIntermediate

Deepfakes

Also written: deep fake, Deepfake technology

Deepfakes are realistic fake videos or images, often showing people saying or doing things they never did.

In plain terms

Deepfakes are fake videos or images created using artificial intelligence. They can make it look like someone said or did something they never actually did.

For example, a deepfake could show a politician giving a speech they never gave, or a celebrity endorsing a product they never endorsed. These fakes can be very convincing, making it hard to tell what is real and what is not.

The expert version

Deepfakes are synthetic media generated using deep learning techniques, primarily generative adversarial networks (GANs) or diffusion models. These models learn to map a source person's facial expressions and movements onto a target person's face in an existing video or image, or to synthesize entirely new video or audio content. The primary tradeoff involves the increasing realism and accessibility of generation tools against the potential for malicious use in disinformation, fraud, and harassment.

Why it matters now

Deepfakes are a growing concern as AI becomes more capable of generating realistic synthetic media. Recent items highlight the challenges in distinguishing real from fake content and the development of technologies to combat misuse, such as watermarking and AI defense systems. The potential for deepfakes to mislead voters and impact elections is also a key focus.

Where it shows up 6 items, newest first
How each company uses it
Anthropic Claude
Anthropic has observed the role of AI, including its potential for misuse like deepfakes, in elections.
Google Gemini
Google is developing technologies like watermarking to track the origin of AI-generated content, including deepfakes, and prevent misuse.
Microsoft Copilot
Microsoft is working to help users navigate information in the age of AI, implying a need to address issues like deepfakes.
OpenAI ChatGPT
OpenAI has developed systems like Doppel that use AI to combat impersonation attacks, which can involve deepfake technology.
Related terms

Generative Adversarial NetworksDiffusion ModelsSynthetic MediaAI SafetyDisinformationAI Ethics

Often confused with
AI Art
AI art refers to images generated by AI, but not necessarily depicting r
Voice Cloning
Voice cloning creates artificial speech that mimics a specific pe
Image Manipulation
Traditional image manipulation involves altering existing ph
Origin

The term 'deepfake' emerged around 2017, combining 'deep learning' and 'fake'. It gained prominence through online communities sharing AI-generated pornography and political disinformation. Source ↗

Try this about 5 minutes

You can explore AI image generation tools like DALL-E or Midjourney. While not creating deepfakes of specific individuals, experimenting with generating realistic portraits or scenes can demonstrate the underlying AI capabilities used in deepfake creation.

Try it: Playbook entries that use thisPlaybook →

The Playbook: reusable how-tos, prompts, configs and tips pulled out of the news.

Questions people ask

How are deepfakes made?
Deepfakes are typically made using deep learning AI models, like GANs, that learn to swap faces or synthesize realistic video and audio.
Are deepfakes illegal?
The legality of deepfakes varies by jurisdiction and how they are used. Creating them is often legal, but using them for fraud, defamation, or non-consensual pornography can be illegal.

First seen on Subvolts Feb 22, 2022. Updated Oct 8, 2026. Written by an AI model from the items above and reviewed against them weekly; report an error.