Subvolts take Understand how AI drives ad tech, from millisecond decisions to future product discovery. May 9, 2026 - Developers
- Learn how AI models are applied in high-frequency ad tech systems and integrated with partners like OpenAI.
- Business
- Understand the economics of personalized advertising and how AI drives product discovery and creative in commerce.
This interview provides a detailed look at AI's role in a major industry from company leaders.
Milliseconds to Match: Criteo's AdTech AI & the Future of Commerce w/ Diarmuid Gill & Liva Ralaivola
Audio streams from Erik Torenberg, Nathan Labenz. Your place is remembered on this device.
From Subvolts
Summary and analysis by Subvolts editorial, AI-assisted.
The Cognitive Revolution podcast features Criteo's Diarmuid Gill and Liva Ralaivola discussing ad tech's AI-driven operations. They cover real-time bidding, recommendation systems, deep learning, and foundation models. The episode explores personalized advertising's role in funding the open internet, privacy considerations, and Criteo's OpenAI partnership's impact on product discovery and generative creative in advertising.
This episode explains how computers use artificial intelligence to show you ads very quickly. It covers how this helps websites stay free to use and what happens when companies work with AI leaders like OpenAI to find new products for you.
This episode offers insight into the complex AI powering modern advertising technology. It's for professionals in ad tech, marketing, and AI who want to understand how personalization, privacy, and emerging models like foundation models and generative AI intersect. The discussion on Criteo's OpenAI partnership connects directly to current industry trends and the broader AI ecosystem, showing how frontier AI is being integrated into established commercial applications.
- HostNathan Labenz
- GuestDiarmuid GillCriteo
- GuestLiva RalaivolaCriteo
- Episode Title: Milliseconds to Match: Criteo's AdTech AI & the Future of Commerce w/ Diarmuid Gill & Liva Ralaivola
- Show: The Cognitive Revolution
- Length: 87 minutes
- Guests: Diarmuid Gill and Liva Ralaivola of Criteo
- Topics Covered: Ad tech, recommendation systems, real-time bidding, deep learning, embeddings, foundation models, personalized advertising, privacy, OpenAI partnership, generat
Diarmuid Gill and Liva Ralaivola of Criteo join Nathan Labenz to unpack how modern ad tech works, from millisecond-speed recommendation systems and realtime bidding to the role of deep learning, embeddings, and foundation models. They discuss why personalized advertising helps fund the open internet, how privacy and opt-out choices fit in, and what Criteo’s new partnership with OpenAI could mean for product discovery. The conversation also covers European AI talent, research publishing, and the future of generative creative in advertising.
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- embeddings
- Diarmuid Gill & Liva Ralaivola
- ways AI represents words or items as numbers so it can understand relationships between them.
- foundation models
- Diarmuid Gill & Liva Ralaivola
- large, general-purpose AI models that can be adapted for many specific tasks.
- realtime bidding
- Diarmuid Gill & Liva Ralaivola
- an automated process where ad space is bought and sold in milliseconds.
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1 h 05Questions people ask
- What is Criteo's new partnership?
- Criteo has partnered with OpenAI, and the episode discusses its potential impact on product discovery.
- How does ad tech work?
- The episode unpacks modern ad tech, including millisecond-speed recommendation systems, real-time bidding, deep learning, and foundation models.
Page generated Oct 19, 2026. Summaries are Subvolts' own; the audio, artwork and notes belong to Erik Torenberg, Nathan Labenz.