Subvolts take Ford's CEO discusses the tough path to affordable EVs and global market challenges. Sep 29, 2025 - Business
- Learn about the strategic challenges and decisions facing a major automaker in the competitive EV market and global trade.
- Everyday users
- Understand the factors influencing the price and availability of future electric vehicles from a leading manufacturer.
This is a solid interview with the CEO of a major automotive company discussing significant industry challenges.
Ford CEO Jim Farley on China, tariffs, and the quest for a $30,000 EV
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From Subvolts
Summary and analysis by Subvolts editorial, AI-assisted.
Joanna Stern guest hosts Decoder to interview Ford CEO Jim Farley about the company's EV strategy. They discuss challenges in the auto industry, the push for more affordable electric vehicles, and the complexities of global markets, including China and tariffs. The conversation explores Ford's approach to battery technology and its impact on future pricing.
Ford's CEO talks about making electric cars cheaper and the difficulties Ford faces. He covers how they plan to build more affordable EVs and deal with international trade issues.
This episode offers insight into the strategic decisions of a major automotive CEO navigating the turbulent EV market. It's for business leaders, auto enthusiasts, and consumers interested in the future of electric cars. Farley's discussion on pricing and manufacturing challenges connects to the broader AI industry's efforts to make advanced technology more accessible and cost-effective.
- HostNilay Patel
- GuestJim FarleyCEO, Ford
- Guest: Jim Farley, Ford CEO
- Show: Decoder with Nilay Patel
- Length: 63 minutes
- Guest Host: Joanna Stern
This is Joanna Stern, senior personal technology columnist at The Wall Street Journal. I’m the last Monday guest host filling in for Nilay here on Decoder while he’s out on parental leave with his adorable new son, and I’m very excited to be talking today to Ford CEO Jim Farley.
I’m a longtime Decoder listener and my favorite episodes are car episodes. I think car CEOs are currently facing some of the most fascinating and complex challenges in both tech and business. So when I was asked to guest host the show I said, “That’s it, car CEOs.” And Farley was at the top of the list. This was a great conversation that covered a lot of ground. I think you’re going to like it.
Read the full transcript on The Verge.
Links:
- I’ve been driving an EV for a year. I have only one regret. | WSJ
- Ford reveals breakthrough process for lower priced EVs | The Verge
- Ford is betting the future on smaller EV batteries | The Verge
- Ford is doubling down on EVs — the timing is awful | The Verge
- Ford’s CEO on the essential economy and its untapped potential | Aspen Institute
- Ford rejigs EV plans after suffering billions in losses | NYT
- Why Americans can’t buy the world’s best electric car | NYT
- Ford CEO Jim Farley on building the electric F-150 | Decoder
Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Our producers are Kate Cox and Nick Statt. Our editor is Ursa Wright.
The Decoder music is by Breakmaster Cylinder.
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Questions people ask
- Who is guest hosting Decoder?
- Joanna Stern, senior personal technology columnist at The Wall Street Journal, is guest hosting the episode while Nilay Patel is on parental leave.
- What will Jim Farley discuss?
- Ford CEO Jim Farley will discuss China, tariffs, and the quest for a $30,000 EV, along with Ford's EV strategy and challenges.
Page generated Oct 19, 2026. Summaries are Subvolts' own; the audio, artwork and notes belong to The Verge.