Subvolts take Hasbro's CEO details AI's role in toy design and navigating industry risks. Mar 9, 2026 - Developers
- Learn how AI is being applied in consumer product design and creative processes.
- Business
- Understand how established companies are leveraging AI for innovation and navigating market risks.
This is a solid interview with a CEO from a major company discussing AI's practical use in product design.
Hasbro's CEO lets AI Peppa Pig help design toys
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From Subvolts
Summary and analysis by Subvolts editorial, AI-assisted.
Decoder features Hasbro CEO Chris Cocks discussing the toy company's shift into digital media, gaming, and collectibles. Cocks explains how Hasbro uses AI, like an AI Peppa Pig, to help design toys. The conversation also touches on industry risks including trade instability, political shifts, and the volatile video game market.
Hasbro's CEO talks about using AI, like a smart Peppa Pig, to help create new toys. He also discusses the challenges Hasbro faces in the changing world of games and business.
This episode offers insight into how a traditional company like Hasbro integrates AI into its product design and business strategy. It's for business leaders and product developers interested in AI's practical applications beyond core tech. The discussion connects to current AI trends where companies explore multimodal AI for creative tasks and face market uncertainties.
- HostNilay Patel
- GuestChris CocksCEO, Hasbro
- Guest: Chris Cocks, CEO of Hasbro
- Episode Title: Hasbro's CEO lets AI Peppa Pig help design toys
- Show: Decoder with Nilay Patel
- Length: 72 minutes
- AI Application: AI Peppa Pig used for toy design
Hasbro might be a toy company, but CEO Chris Cocks has spent the last several years pushing it more and more into the digital media, gaming, and collectibles space. That makes sense, since adults have money and kids don't. All those IP and licensing deals are working out for Hasbro so far.
But Hasbro is also facing a lot of risk from instability: in trade and tariffs, in politics and culture, and in the video game market, which seems to be in a more or less permanent state of crisis.
Read the full interview transcript on The Verge.
Links:
- Chris Cocks on Decoder (2023) | The Verge
- Hasbro just made a massive ‘Harry Potter’ Announcement | Parade
- Businesses push for tariff refunds as Trump aides hint at fight | New York Times
- We’re finally seeing more of Hasbro’s forgotten space game | PC Gamer
- Xbox in is danger. Will Microsoft save it, or kill it? | Decoder
- OpenAI’s billion-dollar deal puts Mickey Mouse in Sora | The Verge
- A comprehensive timeline of JK Rowling’s descent into transphobia | Them
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Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane.
The Decoder music is by Breakmaster Cylinder.
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1 h 01Questions people ask
- How is Hasbro using AI?
- Hasbro's CEO mentions using AI, such as an AI Peppa Pig, to assist in the design of new toys.
- What challenges is Hasbro facing?
- The company faces risks from trade and tariff instability, political and cultural shifts, and the volatile video game market.
Page generated Oct 19, 2026. Summaries are Subvolts' own; the audio, artwork and notes belong to The Verge.