Subvolts take Marketing's future is here: AI is reshaping brands, creators, and the CMO role. Jul 2, 2026 - Business
- Learn how AI and creator trends are reshaping marketing strategies and the CMO position.
- Everyday users
- Understand how brands and creators are vying for your attention in the evolving digital landscape.
This is a solid interview with a marketing executive discussing AI's real-world impact on business roles and advertising strategies.
The CMO is a dying role, says Digitas' Amy Lanzi
Audio streams from The Verge. Your place is remembered on this device.
From Subvolts
Summary and analysis by Subvolts editorial, AI-assisted.
Decoder host Nilay Patel speaks with Amy Lanzi, CEO of Digitas North America, at Cannes Lions. They discuss AI's impact on marketing, the creator economy, and the future of advertising. Lanzi suggests the CMO role is declining due to these shifts. The conversation explores how brands and creators compete for attention and money.
This podcast episode talks about how artificial intelligence is changing advertising and marketing. The guest, a marketing executive, believes the job of a chief marketing officer is becoming less important because of these new AI tools and online creators.
This episode offers insights into the evolving marketing landscape driven by AI and the creator economy. It is for marketing professionals, brand strategists, and anyone interested in how advertising adapts to new technologies. The discussion connects to current AI developments by examining practical applications and their impact on business roles and consumer engagement, relevant to how companies like Google Gemini and Microsoft Copilot are integrating AI into business solutions.
- HostNilay Patel
- GuestAmy LanziCEO, Digitas North America
- Guest: Amy Lanzi, CEO of Digitas North America
- Show: Decoder with Nilay Patel
- Length: 56 minutes
- Claim: The CMO is a dying role.
We’ve got a special Decoder today. I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber villa at the Cannes Lions advertising festival in the south of France.
There’s a lot in this one on AI, the creator economy, and the future of marketing – like I said, Amy is as sharp as they come, and I really enjoy talking to her about how the money really works.
Read the full interview transcript on The Verge.
Links:
- The Influencer Cliff | Carmen Vicente (TikTok)
- The Wrong Promises | Publicis Groupe (YouTube)
- You can just tell the Instagram algorithm what you want now | The Verge
- How brands and creators are fighting for your attention and money | Decoder (2025)
- How influencers are changing advertising, with Digitas’ Amy Lanzi | Decoder (2024)
Subscribe to The Verge to access the ad-free version of Decoder!
Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane.
The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1 h 01Questions people ask
- Where did this interview take place?
- The interview was recorded live at the Uber villa during the Cannes Lions advertising festival in France.
- What are the main topics discussed?
- The episode covers AI's influence on marketing, the creator economy, and the future of advertising, including the changing role of the CMO.
Page generated Oct 19, 2026. Summaries are Subvolts' own; the audio, artwork and notes belong to The Verge.