Subvolts take OpenAI details its plan to integrate ads into ChatGPT while protecting user privacy. Feb 9, 2026 - Business
- Learn how OpenAI plans to monetize ChatGPT through advertising and maintain user trust.
- Everyday users
- Understand how ads will appear in ChatGPT and what controls you will have over your experience.
This episode provides a direct explanation from an OpenAI ad lead about a significant business model shift for a major AI product.
The Thinking Behind Ads in ChatGPT - Episode 13
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From Subvolts
Summary and analysis by Subvolts editorial, AI-assisted.
The OpenAI Podcast episode 13 features Asad Awan, an OpenAI ad lead, discussing the company's approach to advertising within ChatGPT. Awan explains how ads will remain separate from AI responses, how user conversations stay private from advertisers, and how users will control their ad experience. The discussion covers principles, internal decision-making, and guardrails for sensitive topics.
OpenAI is testing ads in ChatGPT. They explain how these ads will not interfere with your chat answers and will keep your conversations private from the advertisers. You will also have control over how you see these ads.
This episode offers insight into OpenAI's strategy for monetizing ChatGPT through advertising, a crucial area for AI companies. It's for anyone interested in the business models emerging around generative AI, particularly how user experience and privacy are balanced with revenue generation. Listeners will learn about OpenAI's specific plans for ad integration, which is a key development as AI products move towards broader consumer adoption and commercial viability.
- HostAndrew Mayne
- GuestAsad Awanad leads, OpenAI
- Guest: Asad Awan, ad leads at OpenAI
- Title: The Thinking Behind Ads in ChatGPT - Episode 13
- Show: The OpenAI Podcast
- Length: 26 minutes
- Ad Separation: Ads are built to stay separate from the model response.
- Privacy: Conversations with ChatGPT are kept private from advertisers.
How should advertising work in an AI product? Asad Awan, one of the ad leads at OpenAI, walks through how the company is approaching this decision and why it’s testing ads in ChatGPT at all. He explains how ads are built to stay separate from the model response, keep conversations with ChatGPT private from advertisers, and give people control over their experience.
Chapters
00:00:29 — Mission and principles
00:04:01 — Separation between ads and answers
00:07:31 — Who will see ads
00:08:52 — Internal input and decision-making process
00:11:06 — Controls and how ads will work
00:15:53 — Guardrails for sensitive conversations
00:17:33 — Skepticism about ads
00:20:26 — Helping small businesses
00:24:13 — Future of ads
Hosted on Acast. See acast.com/privacy for more information.
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Questions people ask
- How will ads be integrated into ChatGPT?
- Ads will be built to stay separate from the model's responses, ensuring they do not interfere with the AI's answers.
- Will advertisers see my conversations?
- No, conversations with ChatGPT will remain private and will not be shared with advertisers.
Page generated Oct 19, 2026. Summaries are Subvolts' own; the audio, artwork and notes belong to OpenAI.