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Subvolts take Google's view on AI search hurting the web and how publishers can adapt. Dec 15, 2025
For you
Business
Understand how Google views AI's impact on web traffic and potential new models for publishers.
Everyday users
Learn how AI search might change the way you find information online and Google's plans for it.
Hype note
3/5Notable

This is a solid interview with a key Google executive discussing critical issues for the web's future.

AI Inside
AI Inside · Ep 104 Episode

Is AI Search Hurting The Open Web? With Google's Nick Fox

53 min Interview Hosts: Jason Howell, Jeff Jarvis
0:0052:53

Audio streams from Jason Howell and Jeff Jarvis. Your place is remembered on this device.

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From Subvolts

Summary and analysis by Subvolts editorial, AI-assisted.

Summary

AI Inside hosts Jason Howell and Jeff Jarvis interview Google's Nick Fox about AI search's impact on the open web. They discuss publisher traffic, potential licensing models, and Google's AI Mode adoption. Fox shares insights on AI Mode's growth, emerging market usage, and evolving search behaviors.

Explained simply

This podcast talks about how AI tools like Google's might change how people find information online. It asks if this hurts websites that create content and what Google plans to do about it. Anyone who uses the internet to find news or information will care about this.

Why listen

This episode offers a direct look at Google's perspective on AI's disruption of web traffic and content. It's for publishers, content creators, and anyone concerned about the future of online information flow. The discussion on AI Mode's rapid adoption and user behavior changes connects directly to how frontier labs like Google Gemini and Microsoft Copilot are shaping consumer interaction with AI.

On the mic
  • HostJason Howell
  • HostJeff Jarvis
  • GuestNick FoxSVP of Knowledge and Information, Google
About
GoogleSearchPolicyPartnerships
Key facts
  • Guest: Nick Fox, SVP of Knowledge and Information at Google
  • Show: AI Inside
  • Episode Length: 53 minutes
  • AI Mode Daily Users: 75 million
  • Publisher Partnerships: 3,000+
Show notes from Jason Howell and Jeff Jarvis

This episode is sponsored by Your360 AI. Get 10% off through January 2026 at https://Your360.ai with code: INSIDE.


Nick Fox is the SVP of Knowledge and Information at Google, overseeing Search, Ads, and Commerce. He returns to the AI Inside podcast seven months after our Google I/O conversation when he declared "the web is thriving." In this follow-up, we press Fox on the publisher traffic debate, whether Google will ever embrace a licensing model for news, and why the Personal Context feature announced at I/O is still delayed. We also cover AI Mode's growth to 75 million daily users, why emerging markets are adopting it faster than expected, and what Google has learned about changing search behavior.

Note: Time codes subject to change depending on dynamic ad insertion by the distributor.


CHAPTERS:

00:00:00 - Podcast begins

00:00:41 - Introducing Nick Fox, Google's SVP of Knowledge and Information

00:03:29 - Revisiting "The Web Is Thriving" Claim Seven Months Later

00:05:09 - Publisher Traffic Concerns and Trust in Google's Data

00:08:30 - Preferred Sources: New Feature to Boost Publisher Visibility

00:09:58 - AI Links vs. Traditional Blue Links: Quality and Purpose

00:12:57 - Jeff's Case for News APIs: Should Publishers Embrace AI?

00:16:01 - Google's Response to the News API Proposal

00:17:31 - 3,000+ Publisher Partnerships and the Traffic-First Model

00:21:53 - Advice for Publishers Wanting to Rank in AI Search

00:24:07 - AI Mode Adoption: What Seven Months of User Data Reveals

00:27:07 - Longer Queries, Deeper Exploration: How Users Are Changing

00:29:06 - Global Rollout Insights: US, India, Brazil, and Emerging Markets

00:29:28 - The Learning Curve: Why AI Search Takes Months to Adopt

00:31:11 - Younger Users Leading AI Mode Adoption

00:31:59 - "Catch Me Up" Feature: Embedding AI in New Places

00:34:17 - AI Mode Everywhere: Chrome, Workspace, and Jeff's Chromebook Plea

00:37:50 - Personal Context Update: What's Delaying the Gmail/Drive Integration

00:40:07 - Gemini 3 Pro in Search: Generative UIs and Intelligent Routing

00:43:23 - Google's AI Brand Strategy: Search, Gemini App, and Beyond

00:46:23 - If You Were Starting a Content Business Today

00:48:16 - Thank you to Nick Fox for joining the AI Inside podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jargon decoded
AI Mode
Google
A feature that uses artificial intelligence to help users search and interact with information.
Published
Show
AI Inside · Jason Howell and Jeff Jarvis
Length
53 min
Companies
Google
Products
AI Mode
Summary by
Subvolts, using an AI model (how we work). Spotted a mistake? Tell us.
#Search#Policy#Partnerships

Best of AI Inside

More on Google this week

Questions people ask

What is the current status of Google's Personal Context feature?
The Personal Context feature, announced at Google I/O, is still delayed and its release date is not specified.
How many daily users does Google's AI Mode have?
Google's AI Mode has grown to 75 million daily users.

Page generated Oct 19, 2026. Summaries are Subvolts' own; the audio, artwork and notes belong to Jason Howell and Jeff Jarvis.