Subvolts take History shows tech adoption is slow and messy, not instant. Mar 6, 2026
For you
Business
Understand how innovation adoption is a long process with financial and distribution challenges, not an instant success.
Everyday users
Learn that new technologies often take decades to become widespread and impactful, offering a historical perspective on change.
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3/5Notable

A solid interview with a historian that draws parallels between past technological revolutions and current ones.

Why Leonardo was a saboteur, Gutenberg went broke, and Florence was weird – Ada Palmer

2 h 02 Interview Hosts: Dwarkesh Patel
0:002:02:19

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From Subvolts

Summary and analysis by Subvolts editorial, AI-assisted.

Summary

Dwarkesh Patel interviews historian Ada Palmer about the Renaissance. They discuss Gutenberg's bankruptcy after inventing the printing press, the slow adoption of early printing, and how pamphlets later accelerated information spread, drawing parallels to the ongoing computer revolution. The conversation explores historical parallels to technological disruption and adoption.

Explained simply

This episode explores how inventions like the printing press took a long time to become successful, facing financial problems and slow adoption. It helps us understand that new technologies often take decades to change society, similar to how computers evolved.

Why listen

This episode offers a historical perspective on technological adoption and disruption, showing how innovations like printing faced financial and logistical hurdles before widespread success. It's for anyone interested in the long arc of technological change, from historians to those curious about the slow burn of innovation. The parallels to today's AI revolution, where adoption and impact unfold over decades, offer a valuable lens for understanding current frontier lab developments.

On the mic
  • HostDwarkesh Patel
  • GuestAda Palmerhistorian, novelist, and composer, University of Chicago
About
Key facts
  • Guest: Ada Palmer
  • Title: Why Leonardo was a saboteur, Gutenberg went broke, and Florence was weird
  • Show: Dwarkesh Podcast
  • Length: 122 minutes
  • Gutenberg Bankruptcy: Gutenberg went bankrupt in the 1450s.
  • Pamphlet Speed: Pamphlets could spread information like Luther's 95 Theses from Wittenberg to London in 17 days.
Show notes from Dwarkesh Patel

Renaissance history is so much wilder and weirder than you would have expected. Very fun chatting with Ada Palmer (historian, novelist, and composer based at the University of Chicago).

Some especially fascinating things I learned from the conversation and her excellent book, Inventing the Renaissance:

Not only did Gutenberg go bankrupt in the 1450s (after inventing the printing press), but so did the bank that foreclosed on him, and so did his apprentices. This is because paper was still very expensive, and so you had to make this big upfront CAPEX decision to print a batch of 300 copies of a book - say the Bible. But he’s in a small landlocked German town where only priests are allowed to read the Bible - so he sells maybe 7 copies. It’s only when this technology ends up in Venice, where you can hand 10 copies to each of 30 ship captains going to 30 different cities, that it starts taking off.

Speaking of which, the printing revolution wasn’t just one single discrete event, just as the computer revolution has been this whole century of going from mainframes -> personal computers -> phones -> social media, each with different and accelerating social impact. Books came first, but they’re slow to print, and made in small batches. The real revolution is pamphlets - much faster, much harder to censor. Pamphlet runners are how you can have Luther’s 95 Theses go from Wittenberg to London in 17 days.

So much other wild stuff from this episode. For example, did you know that the largest and best-funded experimental laboratory in 17th century Europe was very likely the Roman one run by inquisitors? Ada jokes that the Inquisition accidentally invented peer review. The focus of the Inquisition is really misunderstood - it was obsessed with catching dangerous new heretics like Lutherans and Calvinists - it only executed one person for doing science.

And this leads Ada to make an observation that I think is really wise: the authorities and censors are always worried about the exact wrong things given 20/20 hindsight. When Inquisition raids an underground bookshop during the French Enlightenment, they don’t mind the Rousseau, Voltaire, and Encyclopédie, but they lose their minds about some Jansenist treatises about the technical nature of the Trinity.

More broadly, a lesson for me from this episode is that it’s just really hard to shape history in the specific way that you want to impact things. One of the most famous medieval scholars is this guy Petrarch. He survives the Black Death in the 1340s, watches his friends die to plague and bandits, and says: our leaders are selfish and terrible, we need to raise them on the Roman classics so they’ll act like Cicero. So Europe pours money into finding ancient manuscripts, building libraries, and educating princes on classical virtues. Those princes grow up and fight bigger, nastier wars than ever before with new deadlier technology. And this, combined with greater urbanization and endemic plague, results in European life expectancy decreasing from 35 in the medieval period to 18 during the Renaissance (the period which we in retrospect think of as a golden age but which many people living through it thought of as the continuation of the dark ages that had persisted since the fall of Rome).

Anyways, the libraries Petrarch inspires stick around, the printing press makes them accessible to everyone, and 200 years later a generation of medical students is reading Lucretius and asking “what if there are atoms and that’s how diseases work?” which eventually leads to germ theory, vaccines, and a cure for the Black Death (Ada has longer more involved explanation of how cosplaying the Romans results through a series of many steps to the scientific revolution). Petrarch wanted to produce philoso

Jargon decoded
CAPEX
Ada Palmer
Capital expenditures, or large upfront costs for equipment or facilities.
Published
Show
Dwarkesh Podcast · Dwarkesh Patel
Length
2 h 02
Summary by
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Questions people ask

What happened to Gutenberg after inventing the printing press?
Gutenberg went bankrupt in the 1450s after inventing the printing press. The bank that foreclosed on him and his apprentices also faced financial ruin.
Why was early printing so difficult to succeed with?
Paper was expensive, and early printers had to make large upfront investments to print books like the Bible. Distribution was also limited, with few buyers in places like Gutenberg's small German town.

Page generated Oct 19, 2026. Summaries are Subvolts' own; the audio, artwork and notes belong to Dwarkesh Patel.